If you live in South India, and when people talk about Ice cream, surely one name that comes to mind is Arun Ice Cream. Hatsun Agro Private Limited owns it. Since 1970, Arun Ice cream has won people’s hearts with its fantastic product quality.
Due to its popularity, this company has become a preferred choice for entrepreneurs. In this blog, I will explain how you can start an Arun Ice Cream franchise in India.
But first, you need to know about Arun Ice cream’s history.
About Arun Ice cream
Arun Ice Cream is India’s largest dairy company, a Hatsun Agro Private Limited sub-brand. Its strategy was different, as most companies chase premium and metro city locations, whereas Arun Ice Cream did the opposite.
They decided to win the hearts of the local villagers of Tamil Nadu with their premium-quality products.
Over the years, they have expanded to other regions also. Their main motive until now has been that their ice cream is not for rich people but for everyone.
From pocket-friendly cones to amazing sundaes, Arun ensured their product remained premium at an affordable cost.
Why should you own an Arun Ice Cream franchise?
Investing in the right vehicle will give you long-term benefits, just like investors get a return after owning an Arun Ice Cream franchise.
1. Established brand
Arun Ice Cream is not a new brand struggling to make its mark in a competitive market. It is a product brand that has been in the ice cream business in India since the 1970s and has already gained the confidence of people living in South India, especially.
You are not introducing a new product. Instead, you are providing a name already known to and loved by people, which gives people the confidence to purchase.
This removes the first problem of any new business: creating credibility. Customers will not come to your outlet with doubt but instead with confidence, giving you an upper hand even on the first day.
2. Non-Seasonal Sales, High Daily Footfall
Although most people may think ice cream is a seasonal product, Arun Ice Cream has its own strategy.
Customers come in all year round, not only in summer, due to its low prices, quality maintenance, and a wide variety of products.
Whether kids pick up the cones after school, families have dessert after dinner, or students treat each other with sundaes, the brand has become a routine in daily life.
That is why Arun Ice cream continues to grow irrespective of what season.
3. Investment that has Good Returns at a Low Price
If I compare it to most franchise models, which require an investment of Rs 25- 50 lakhs of rupees, Arun allows one to get into the business at 8-15 lakhs of rupees as a lower investment.
However, at the low price, you will have access to a strong brand, an organized supply chain, marketing material, and product innovation.
Due to low operating costs and frequent purchases, Arun franchises usually break even in 12-18 months. In other words, you will not only invest less but also earn more quickly.
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4. Simple business operations
Arun Ice Cream is easier to operate than other restaurants or cafes. There is no cooking, complicated inventory, or chef or kitchen personnel to care for.
The goods are already ready-made, and all you can do is store them safely, display them, and provide customer service.
Ice cream has a good shelf life when handled well, so you deal with limited wastage and operational problems, which is a plus for you. If you’re a beginner and interested in the franchise model, then you can start with this franchise and remain profitable in the long run.
5. Ideal for Tier-2 and Tier-3 Cities
The Arun Ice Cream expansion plan was designed for small and middle-level cities with brand-conscious yet price-conscious people.
The company already has a massive mark in Tier-2 and Tier-3 towns, where the market is for low-range products.
If you live in a non-metro location, you can buy an Arun franchise. Because competition is limited and it is growing rapidly, the present time is the best opportunity for you to make a good amount of money.
6. Limited Product Variety, Sustainable to Manage
Arun Ice Cream Franchise has limited product variety, which is a boon. The lesser the product variety, the easier it is to manage and grow according to your pocket.
Because when you give a customer too many options, he or she makes a decision very late, which ultimately slows productivity.
7. Training and support provided
Even if you’re experienced, the Arun ice cream franchise will provide training so that you can run your business efficiently. Moreover, their team helps with store layout, freezer setup, billing systems, customer service, and hygienic standards that you need to maintain.
Once your pre-process is done, on a launch day, the team will provide marketing assistance, and even after that, the team will continue to contact you. So, in short, you will not be alone because you are backed up by professionals.
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How to start an Arun Ice cream franchise in India
- You need to visit the official website of the Hatsun company.
- Then you go to the contact section and click the business inquiry section
- You need to select the Arun Ice cream brand
- Fill out your name, e-mail address, contact details, preferred time, city, state, and pin code, and in the comments section, explain why you are interested.
- At last, you have to submit the form, and the official will contact you soon.
FAQs
How much money will be needed to open a franchise of Arun Ice Cream?
The investment you need is between 8 lakh rupees to 15 lakh rupees, depending on the city you are in, the size of the outlet, and the set-up requirements.
This includes the franchise fee, interiors, freezers, branding, and first stock. Your investment could be lower if you already have your property.
How much space will the franchise I take require?
You require approximately 150-300 sq. ft. of shop area in a place with high traffic-passers-by, like schools, markets, residential or petrol stations.
A good walk-in is preferred with ground-level space that has good visibility so that you can generate consistent profits in the long run.
Is advanced business experience a requirement to apply?
No, previous experience is not necessary. Arun Ice Cream will provide simple training and store establishment tips to enable you to work comfortably. Even beginners will find it easy.
Does it have any royalty fees or commissions?
Arun Ice Cream does not have a royalty. However, in some places, it has a margin-based model, not royalty. This makes the business clean and profit-oriented. The margin-based commission you will come to know while signing the agreement.
Conclusion
If you’re looking for a trusted, high-income potential, low competition, and low investment franchise model business, then you should not give a second thought to the Arun Ice cream company.
The best part is that it is still growing in other parts of the region, so it’s the best opportunity for you to make an impact and enter a stable business.
