Launching a product in the market is thrilling and risky. Even if you have a great product, the way you plan your Go-To-Market (GTM) strategy decides whether you’ll win customers or lose to competitors.
In simple terms, a GTM strategy is the plan on how you take your product into the market, the positioning of the product, selling it, and expanding in the market.
Now here is a truth: Modern-day buyers are smart, competition is stiff, and traditional approaches are often too slow.
So that is where AI tools come into the picture and make your life easier. These AI tools help in:
- Identify the desired customers quickly
- Customize sales messages
- Forecast customer requirements
- Automate boring tasks (like emails, reports, or lead scoring)
- Assist sales teams in the process of establishing genuine relationships
Now, let’s explore the best AI tools for Sales GTM in 2025 that have totally changed the approach of doing sales.
1. Clari- AI-powered Revenue Forecasting and Pipeline Management
What does it?
Clari is like a weather forecast application, like sales forecasting. It just predicts whether it will rain or not same is as Clari provides you with the forecasting of your sales deals and whether they are going to close or not.
It enables the sales managers to understand whether they are going to comply with expectations and where the threats lie.
Real-life example:
Consider that you own a software company, and your sales team is pursuing 50 deals. Rather than make a guess, Clari tells you:
- Which transactions will probably close
- Which ones need more attention
- What are the chances of achieving the monthly goal
ALL this saves you from last-minute surprises at the end of the quarter.
Pricing:
Clari does not publish any pricing on its site. The cost tends to vary on a case-by-case basis depending on the industry size. You need to go to their site to know the price.
2. Gong-AI for sales conversations
What does it?
Gong is similar to having a sales coach sit in on every call. It captures your sales calls, analyses the discussions, and tells you what was good and what was bad.
It’s like a wake-up call that keeps you grounded and gives you the motivation to do it better.
Real-life example:
Consider that your team is selling something to a client. Gong can interpret the call and state things like:
- You spoke 80% of the time, customers spoke only 20%( feedback: you should give time to the customer to speak)
- Three times the customer said something about the budget, but you failed to say anything with regard to it.
This improves your team with each call.
Pricing:
Gong pricing depends on the team size you have. For a more accurate quotation, you need to visit their website.
3. Outreach -Sales Engagement through AI
What does it?
Outreach can be described as an assistant that reminds you of when and how to follow up with customers. It sends intelligent emails, makes calls, and records responses using AI.
Real-life example:
Suppose you would like to sell your product to 200 prospective customers. Rather than send 200 emails one at a time, Outreach can:
- Send tailored emails in volume
- Along with opening and clicking Track
- Recommend the most appropriate period to do follow-ups
This way, even the slightest lead is not lost.
Pricing:
The cost of Outreach is custom, and when you go to their website, you will see the features, so whatever you want, based on this, you can request the pricing.
4. Salesforce Einstein AI inside Salesforce CRM
What does it?
Whether you are already taking advantage of Salesforce’s power as your CRM solution or not, Einstein is the intelligent engine within it. It makes AI-powered predictions, recommendations, and automations.
Real-life example:
- Einstein can tell which leads have the highest likelihood to buy.
- It can suggest the next big step on the part of a salesperson.
- It can even create automated email responses to save time.
Rather than guessing which customer to call first, your team will always know who to call first.
Pricing:
For pricing, you need to fill out the form and specify your requirement on their website.
5. Chorus.ai (by ZoomInfo) – Conversation Intelligence
What does it?
Chorus is similar to Gong. It listens to sales calls, keeps in record, and provides insights. The difference is—it also integrates deeply with ZoomInfo (a big database of business contacts).
Real-life example:
You sell a product to a client. Not only does the chorus inform you how the call proceeded, but it also presents similar prospects in its database that they think would be interested. In short, it has always been a win-win situation.
Pricing:
The pricing is not revealed, but it is estimated to be at the level of about $100-120 per month per user.
6. Apollo.io is an AI-based prospecting and lead-generating tool.
What does it?
Apollo.io is a large contact book + AI assistant. It provides you with valid email addresses, phone numbers, and company data in a way that your sales team can target the right person.
Real-life example:
Suppose that you are a freelancer and looking for clients on LinkedIn. You do not need to spend time searching for entrepreneurs on LinkedIn when Apollo.io can provide you with a ready-made list of the company’s decision-makers with contact details at hand.
It will even enable you to send outreach emails automatically
Pricing:
- Free plan available
- Basic plan: $59 a month and $49 per month if you take it annually.
- For organization $149 per month and $119 per month if billed annually
7. ZoomInfo B2B Data AI
What does it?
ZoomInfo gives you the detailed information about the companies and people you want to sell to. It offers confirmed contact and business intelligence data that is driven by artificial intelligence, so as to enable you to target the appropriate buyers.
Real-life example:
- Selling software to protect against cyber-attacks, ZoomInfo will assist you in finding:
- Companies that just raised funding (and might need your product)
- Direct email and phone numbers of CTOs in such companies
- Buying signals (like job postings or tech installs)
- This helps you in grabbing the opportunity at the right time.
Pricing:
ZoomInfo does not have a standard pricing structure – the price ranges between around $ 15,000 annually for small teams.
8. Fireflies.ai – Artificial Intelligence to capture Meeting Notes
What does it?
Fireflies.ai listens to the audio of your online meetings and automatically forms searchable notes, summaries, and highlights important parts as it writes quickly.
Real-life example:
Consider having weekly sales follow-ups or customer calls.
When you finish with Fireflies, the audio recording is documented, so you can see action items such as the approach, expectations, deadline, terms and conditions and all the other key points. So here, you can focus on building relationships with customers
Pricing:
Starts at approximately $10 per user/month (basic plans) with upgraded tiers for advanced features, like $19 per user/month for the business plan and $39 per user/month for the enterprise plan.
9. Momentum – AI Orchestrator of Sales Real-Time workflows
What does it?
Momentum integrates with tools such as Slack and your CRM to provide real-time AI-enhanced alerts, follow-up recommendations, and automatically created call records.
Real-life example:
Picture this, you’re with a client and your client says, We will do a meeting tomorrow to discuss the price of the project so in that situation, you don’t need to note that.
Momentum will automatically create the follow-up task and remind you to attend a meeting relating to the pricing.
Pricing:
Pricing is flexible and is based on the number of people and the integration of tools.
- For a business plan, you will be charged $69 per month/user
- For the transformation plan, you will be charged $99 per month/user
10. Lift AI -Lead Scoring AI
What does it?
Lift AI analyses behaviors of site visitors in real time – such as pages visited, duration stayed – and assigns a score to show purchase intent.
Real-life example:
Imagine someone visits your pricing page and downloads a product guide. Lift AI may rate them at 80/100, which means that they are very interested. Your sales team then priorities outreach to that lead right away and doesn’t mention it as just a follow-up.
Pricing:
- Has a starting price of $1500 a month, up to 20,000 unique visitors for a single website
- $2500 a month up to 20,000 unique visitors for multiple websites with any three integrations
- $3500 a month up to 20,000 unique visitors for multiple websites with unlimited integration
FAQs
What time-saving AI tools provide to sales people?
AI tools automate routine activities such as taking notes, entering data, scoring leads and following up on those leads. This allows sales managers more time to communicate with customers and sell.
Can AI tools replace salespeople?
AI tools are not aimed at replacing a salesperson but rather complementing them. They take the load and do regular tasks so that salespeople can concentrate on relationship and strategic building.
Which AI tools are most useful for sales GTM?
Some popular AI tools include Gong (sales conversation insights), Apollo.io (prospecting), Fireflies.ai (meeting notes), and Momentum AI (real-time sales workflows) are doing wonders for business and make their work way easier.
Are sales tools AI expensive?
It will differ by tool and plan. Numerous AI tools are affordable due to cheaper starter plans or even free trials, which makes them suitable for small and large businesses alike.
But you need to keep in mind that conversions are not easy to get so if you are getting conversions, then you should treat them as an investment.
Can AI tools be integrated with a CRM platform like Salesforce or HubSpot?
Yes. The majority of sales AI software is designed to fit into CRMs flawlessly to refresh data within these systems automatically without the use of manual input.
Conclusion
AI tools are no longer a statement that can be said like that; AI is helpful in sales; it is much more than that.
It can help you in writing long emails, personalized messages, finding clients automatically, record your call with your client, summarize the important points, and remind you about the meeting scheduled.
The best part is that it also improves in every step, so that you can improve by 1% in a day.
